For new recruits, big employers have historically teamed up with black colleges

As it did in the workplace worldwide, the assassination of George Floyd – just a few miles from his office in Minneapolis – led to a deeper introspection on diversity and fairness in the solution advertising agency.

The company was more than 80 percent white and was part of an industry where black and Hispanic employees were significantly under-represented in proportion to the population.

“It’s clearly pushing the whole industry to reflect, ‘Are we doing enough?’ Andrew Patz, the firm’s partner and director of business development, said. “And the answer really wasn’t.”

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