Reborandus names Lou Agnes as CEO

Grand Rapids, Michigan (May 12, 2022) –ShopWithScrip has rebranded as RaiseRight, the largest gift card fundraising platform in the United States, and announced that Lou Agnese, an executive with extensive experience in consumer-oriented digital marketplaces, has been appointed CEO to usher in a new era of growth.

“Our new brands and websites more strongly reflect our goal of offering nonprofits and community-based organizations the easiest, most effective way to meet their fundraising goals,” said Lou Agnese, CEO of RaiseRight. “I am honored to join RaiseRight’s enthusiastic, purpose-driven team at this exciting time and look forward to working with them to develop new, innovative tools to maximize our impact on local communities.”

The name RaiseRight was created to underscore that the company’s solution is the right way to raise funds. RaiseRight’s year-round fundraising platform is simpler and more convenient than selling products or hiring volunteers. Nonprofits and other community-based organizations simply purchase gift cards for their favorite brand at face value and earn money by getting a discount from that purchase. The new website provides a seamless, more consistent user experience across all brand shopping platforms, including a mobile wallet for easy redemption and a dashboard to manage fundraising revenue.

Founded in 1994, RaiseRight has helped families raise more than $ 800 million for more than 50,000 organizations across the country, including schools, churches, bands, sports teams and scouts. Families can offset school tuition or fees, athletic or band travel expenses or grant promises by ordering gift cards through the RaiseRight website or mobile app, or by reloading previously purchased cards. The company is partnering with more than 750 of the world’s leading brands, including Walmart, Home DepotĀ®, Target, Macy’s and Olive Garden, as well as hundreds of other restaurant, grocery, gas, home improvement, online shopping, technology and electronics brands.

Prior to joining RaiseRight, Agnese was recently president of RetailMeNot, Inc., an Austin-based savings destination that provides online and coupon, cash back offers and browser extensions to help its brand partners achieve their goals. In this role, he oversaw initiatives that significantly increased annual revenue and developed multi-year growth strategies that led to the company’s final sale to J2 Global in October 2020.

“On behalf of everyone at RaiseRight, I’m thrilled to welcome Lou Agnese to the company,” said Margaret Murphy, Chair of RaiseRight’s Board of Directors. “The ability to build high-performance teams and its extensive experience in leading successful digital consumer marketplaces will be invaluable in this critical period of RaiseRight’s growth.”

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